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The History of Makeup

Looking at glossy magazine ads of beautiful women touting “the latest cosmetics news,” “the best mineral foundation,” or “the most glamorous eye makeup that’s around,” you might also think that makeup is a modern invention. But the fact really is that makeup has been around since ancient times. Through thousands of years of history and different countries and cultures, one thing remains constant: people like to look good. Of course, the types of makeup they used have changed over the years, from dangerous substances like arsenic and iodine to today’s safe, natural mineral makeup, which uses naturally-occurring minerals.

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Even in Biblical times, makeup was used to enhance appearance. We know this because makeup is actually mentioned in the Bible several times. For example, King 9:30 says, “When Jehu came to Jazreel, Jezebel heard of it, and she painted her eyes and adorned her head.” Jeremiah 4:30 says, “What do you mean that you dress in scarlet, that you adorn yourself with ornaments of gold, that you enlarge your eyes with paint?”

Archeologists have uncovered evidence of eye makeup in ancient Egyptian tombs dating from 3,500 B.C. The ancient Egyptians used kohl as eyeliner. It was made of copper, lead, soot, burned almonds, and other ingredients. By the first century A.D., the available makeup also included powders to make the skin whiter and rouge made of red ochre for the cheeks. In ancient Rome, cosmetics were made by female slaves called Cosmetae.

It’s interesting to note that, just like in modern times, there in China, there was even a legend that promoted a makeup fashion: it was said that Princess Shouyang, the daughter of Emperor Wu of Liu Song, was resting near some plum trees by the palace when a plum blossom drifted down onto her face and left a beautiful imprint on her forehead. It was said that the ladies of the court were so impressed by the beautiful mark that they began to decorate their foreheads with a delicate plum blossom design. This legend led to the makeup trend called meihua zhuang, which literally means “plum blossom makeup”, which was popular during the Southern Dynasties (420-589), the Tang dynasty (618 – 907), and the Song dynasty (960 – 1279).

In the Middle Ages, the rise of Christianity (which disapproved of cosmetics) somewhat dampened the popularity of makeup. Still, some women still used it, especially among the upper class. Being pale indicated wealth and status, because the poor folk had to work outside all day in the sun while the upper classes lived lives of leisure indoors. Thus, women used white lead, soluble paints, white powder, or even bled themselves to get that fashionable pale look. Queen Elizabeth 1 used white lead to achieve a pale look known as “The Mask of Youth. “In the 18th and early 19th centuries, the popularity of makeup again rose among the upper classes. Being extremely pale remained the most popular look. Unfortunately, many of the ingredients in makeup of that time were dangerous and caused serious health complications. Makeup of that era included white lead, mercury, and sulfur. To make their eyes sparkle, some women put drops of poisonous belladonna in their eyes, or tried to achieve white skin by swallowing chalk or iodine. Skin ulcers, poisonings, and blindness were sometimes a side effect of these dangerous makeup ingredients. It wasn’t until recent years that safe, natural cosmetics, including today’s popular mineral makeup, began to come to market.

In the mid-to-late 19th century Victorian era, primness and modesty were espoused, and garish makeup was denounced as whorish. This, however, did not mean the disappearance of makeup – instead, a subtler, more “natural” makeup look became popular. Since lipstick and rouge were now considered scandalous, beauty books of the time advised girls to bite their lips and pinch their cheeks before entering a room.

The modern era of safer, commercial cosmetics really began in the 20th century. That’s when doctors began working with commercial makeup companies to produce safer makeup that women could purchase in stores. The 1920s and 1930s saw the rise of lipsticks, the first-ever liquid nail polish, powder compacts, blushes, and foundation. By that time, nearly all women wore makeup. Modern cosmetics companies that we still know today began popping up. Avon began as a perfume company in 1886, but soon moved into cosmetics. Maybelline was founded in 1915, Revlon in 1930.

Nowadays, makeup has become even safer with the increasing popularity of mineral makeup. Mineral makeup uses natural, safe minerals, ground to a powder, as the makeup base. Among the popular companies producing mineral makeup are Sephora, BareMinerals, PurMinerals, and others. The base ingredients for mineral makeup include titanium dioxide, bixmuth oxychloride, kaolin clay, zinc oxide, and serecite.

The minerals in mineral makeup each have their own beautifying properties. Zinc oxide is an anti-inflammatory, and both zinc oxide and titanium dioxide protect skin from the damaging effects of the sun. Kaolin clay removes impurities from the skin, refines pores and helps clear up pimples, without removing the skin’s natural oils. Serecite reflects light, which helps to minimize the appearance of wrinkles. Mica spheres and silk powders gives the makeup a silky feel, which is why mineral makeup provides the best foundation.

Unlike the dangerous substances found in cosmetics in the past, minerals makeup allows women to enhance their beauty in a safe and natural way. This is why mineral makeup is becoming more and more popular and is the latest makeup breakthrough. If you have any questions email me or you can go to my website and get a hold of me there. I hope you have enjoyed!

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Cheap Cosmetics

A lot of cosmetics brands are on board producing various categories of cheap cosmetics. There is a wide range in which different cosmetics fall. Presently a huge ratio of the world’s budget falls in the expenditure of cosmetics and makeup items of various kinds. This ever-increasing annual expenditure at global level on these items has led to an initiative of producing less costly cosmetics. However, it doesn’t mean that the quality of these cosmetics is compromised. Although cheap, these cosmetics are still manufactured with great care and precision so that they do not harm the skin. Some of the world’s largest cosmetics companies are actively involved in the production and marketing of these cosmetics.

It has been determined that the worldwide annual expenditures for cosmetics, which is $19 billion right now, can be reduced to a great extent by using these cheap cosmetics. Among the various cosmetics companies, L’Oreal is the largest and major brand involved in producing cosmetics. There is a wide pressed powder range covering all the categories of cosmetics. These two major categories are cheap and expensive cosmetics. The most famous and largest company is L’Oreal, which is known for its cosmetics production. It was founded in 1909 by Eugene Schueller. Essentially it was a company meant to produce and develop expertise in hair coloring.

Every market is developed and established according to the demands and needs of the community present around it. That is why the market for users of cheap cosmetics was first developed in the USA during the 1910s by three major and well-known cosmetics companies, namely Elizabeth Arden, Helena Rubinstein, and Max Factor. However, a merger of all these firms occurred before the Second World War and these companies combined themselves into a single company by the name of Revlon. This merger occurred just before World War II and another company got itself merged into Revlon after the Second World War. The brand name of this company was Estée Lauder.

With the expansion in the cosmetics industry and exposure to people, the beauty products have now become widely available at various platforms in the open market. In addition to this, some of the cheap cosmetics brands are also available for sale at dedicated internet retail shops. There are some of the most renowned and established outlets which have now established their online shopping centers as well. Some other forms of these sellers can be in the form of established outlets and major department stores. As a matter of fact, a shift has been observed in the normal trend of business and people have moved towards online shopping.

Although cheap and quality products are produced by most of the brands, it has become possible to escape from the rules and regulations of the FDA. In short it is the organization that can rightly keep an eye on the quality of the cheap cosmetics being produced. Usually the most suspect thing added to the cosmetics and dyes is the color, and most of the time its quality is questionable. In reaction to this, most of the industries, including cosmetics companies, have also lobbied against the FDA. The only thing required by this investigation agency is that there should be no reported injuries due to the use of these products. The number of customers and users of these cosmetics has been increasing with time. This is because in addition to the use of cosmetics and makeup among women, there is an increasing trend among men to use cosmetics. This has further increased the demand in the cosmetics market.